Abstract
Advertising relies on activation strategies to attract attention, occasionally weaving even negative aspects, including loneliness, into sales pitches.
Keywords: Germany, loneliness, advertising research, activation strategy
How to Cite:
Olsen, D. A., (2018) “Alone? Outsider? Helpless? Buy me!”, New Vistas 4(2), 10-15. doi: https://doi.org//uwl.71
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