• Alone? Outsider? Helpless? Buy me!

    Article

    Alone? Outsider? Helpless? Buy me!

    Author:

Abstract

Advertising relies on activation strategies to attract attention, occasionally weaving even negative aspects, including loneliness, into sales pitches.

Keywords: Germany, loneliness, advertising research, activation strategy

How to Cite:

Olsen D. A., (2018) “Alone? Outsider? Helpless? Buy me!”, New Vistas 4(2). p.10-15. doi: https://doi.org//uwl.71

7 Views

2 Downloads

Published on
30 Oct 2018
Peer Reviewed