Article

Alone? Outsider? Helpless? Buy me!

Author: Dennis A. Olsen (University of West London)

Abstract

Advertising relies on activation strategies to attract attention, occasionally weaving even negative aspects, including loneliness, into sales pitches.

Keywords: Germany, loneliness, advertising research, activation strategy

How to Cite: Olsen, D. A. (2018) “Alone? Outsider? Helpless? Buy me!”, New Vistas. 4(2). doi: https://doi.org//uwl.71