@article{newvistas 71, author = {Dennis A. Olsen}, title = {Alone? Outsider? Helpless? Buy me!}, volume = {4}, year = {2018}, url = {https://uwlpress.uwl.ac.uk/newvistas/article/id/71/}, issue = {2}, doi = {/uwl.71}, abstract = {Advertising relies on activation strategies to attract attention, occasionally weaving even negative aspects, including loneliness, into sales pitches.}, month = {10}, pages = {10-15}, keywords = {Germany,loneliness,advertising research,activation strategy}, issn = {2056-9688}, publisher={University of West London}, journal = {New Vistas} }