• Keeping promises

    Article

    Keeping promises

    Authors: ,

Abstract

Professor Christian Grönroos, from the Hanken School of Economics at Helsinki in Finland, recently selected as a Legend in Marketing, shares his vision of the future for marketing.

Keywords: part-time marketers, interactive marketing, service logic, service management

How to Cite:

Robledo J. R. & Hafeez K., (2015) “Keeping promises”, New Vistas . doi: https://doi.org//uwl.11

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Published on
30 Apr 2015