Article

Keeping promises

Authors: Jose Ruiz Alba Robledo (University of West London) , Khalid Hafeez (University of West London)

  • Keeping promises

    Article

    Keeping promises

    Authors: ,

Abstract

Professor Christian Grönroos, from the Hanken School of Economics at Helsinki in Finland, recently selected as a Legend in Marketing, shares his vision of the future for marketing.

Keywords: part-time marketers, interactive marketing, service logic, service management

How to Cite:

Robledo, J. R. & Hafeez, K., (2015) “Keeping promises”, New Vistas 1(1). doi: https://doi.org//uwl.11

9 Views

4 Downloads

Published on
30 Apr 2015