Authors: Jose Ruiz Alba Robledo (University of West London) , Khalid Hafeez (University of West London)
Professor Christian Grönroos, from the Hanken School of Economics at Helsinki in Finland, recently selected as a Legend in Marketing, shares his vision of the future for marketing.
Keywords: part-time marketers, interactive marketing, service logic, service management
How to Cite:
Robledo J. R. & Hafeez K., (2015) “Keeping promises”, New Vistas . doi: https://doi.org//uwl.11