Keeping promises

Authors: ,


Professor Christian Grönroos, from the Hanken School of Economics at Helsinki in Finland, recently selected as a Legend in Marketing, shares his vision of the future for marketing.

Keywords: part-time marketers, interactive marketing, service logic, service management

How to Cite: Robledo, J. R. & Hafeez, K. (2015) “Keeping promises”, New Vistas. 1(1). doi: