Article

Keeping promises

Authors: ,

Abstract

Professor Christian Grönroos, from the Hanken School of Economics at Helsinki in Finland, recently selected as a Legend in Marketing, shares his vision of the future for marketing.

Keywords: part-time marketers, interactive marketing, service logic, service management

How to Cite:

Robledo J. R. & Hafeez K., (2015) “Keeping promises”, New Vistas . doi: https://doi.org//uwl.11