@article{newvistas 68, author = {Anke Görzig, Kirsty Hoggins}, title = {Olympic Representation}, volume = {4}, year = {2018}, url = {https://uwlpress.uwl.ac.uk/newvistas/article/id/68/}, issue = {2}, doi = {/uwl.68}, abstract = {Our research indicates how, in contrast to traditional gender stereotypes, the portrayal of Olympic athletes in news articles shows female athletes to be just as competent as male athletes and male athletes to be just as warm as female athletes.}, month = {10}, pages = {38-43}, keywords = {content analysis,olympic athletes,stereotype content model,gender stereotypes}, issn = {2056-9688}, publisher={University of West London}, journal = {New Vistas} }