Technology Becomes Her



Why are so many of today’s digital assistants presented as feminine? How does this relate to the history of workplace technologies and women’s participation in the labour force? This article seeks to answer these questions, arguing that some elements of “women’s work” are now being outsourced to machines – with interesting implications for our understandings of gender.

Keywords: social reproduction, work, technology, gender

How to Cite: Hester, H. (2017) “Technology Becomes Her”, New Vistas. 3(1). doi: