Author: Jose Ruiz Alba Robledo (University of West London)
Take care of your people and your people will take care of your business. Internal Market Orientation as business logic facilitates job satisfaction and commitment.
Keywords: strategy implementation, internal communication, job satisfaction, commitment, internal market orientation
How to Cite: Robledo, J. R. (2016) “Internal market orientation”, New Vistas. 2(1). doi: https://doi.org//uwl.31