Article

Internal market orientation

Author: Jose Ruiz Alba Robledo (University of West London)

Abstract

Take care of your people and your people will take care of your business. Internal Market Orientation as business logic facilitates job satisfaction and commitment.

Keywords: strategy implementation, internal communication, job satisfaction, commitment, internal market orientation

How to Cite: Robledo, J. R. (2016) “Internal market orientation”, New Vistas. 2(1). doi: https://doi.org//uwl.31