Article

Internal market orientation

Author

• • Jose Ruiz Alba Robledo jose.ruizalbarobledo@uwl.ac.uk Email Jose Ruiz Alba Robledo. (compose email, opens in email app.)
  • Claude Littner Business School
  • University of West London

Abstract

Take care of your people and your people will take care of your business. Internal Market Orientation as business logic facilitates job satisfaction and commitment.

Keywords: strategy implementation, internal communication, job satisfaction, commitment, internal market orientation

How to Cite: Robledo, J. R. (2016) “Internal market orientation”, New Vistas. 2(1). doi: https://doi.org//uwl.31