Article

Alone? Outsider? Helpless? Buy me!

Author: Dennis A. Olsen (University of West London)

  • Alone? Outsider? Helpless? Buy me!

    Article

    Alone? Outsider? Helpless? Buy me!

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Abstract

Advertising relies on activation strategies to attract attention, occasionally weaving even negative aspects, including loneliness, into sales pitches.

Keywords: Germany, loneliness, advertising research, activation strategy

How to Cite:

Olsen, D. A., (2018) “Alone? Outsider? Helpless? Buy me!”, New Vistas 4(2), p.10-15. doi: https://doi.org//uwl.71

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Published on
30 Oct 2018
Peer Reviewed